Work
Experience
June 2024 - Present
Feb. 2023 -
June 2024
Digital Communications Specialist
Detroit Economic Growth Corporation
I collaborated with community groups, businesses, government agencies and residents to strengthen relationships and increase engagement that supported Detroit’s growth. I planned and executed digital marketing strategies aligned with DEGC’s mission, promoting key initiatives and driving participation across audiences. By developing content calendars, running ad campaigns and tracking performance, I helped scale the organization’s social media presence, boosting Facebook reach by 31%, Instagram reach by 53%, and LinkedIn engagement to 36.4K within one year. I also managed DEGC’s websites, ensuring timely, user-friendly updates. Notable projects included a successful campaign for the Business Assistance Awards Program, which delivered $3.4M to Detroit small businesses; the launch of DEGC’s Core Values campaign; and original video content like the “BuyDetroit Bit” and “Day in the Life of a DBL” series.
Oct. 2018 -
Nov. 2021
ESL Teacher
VIPKID
Taught English as a Second Language to students in China through VIPKID’s online platform, delivering engaging, level-appropriate lessons focused on speaking, listening, reading and writing. Adapted teaching methods to individual learning needs, fostered a positive and interactive virtual classroom environment, and provided regular feedback to students and parents to support ongoing progress. Developed strong cross-cultural communication skills and consistently maintained high student engagement and satisfaction.
Digital Communications Manager
Detroit Economic Growth Corporation
I lead digital communications strategy for the Detroit Economic Growth Corporation (DEGC), overseeing content and campaign direction for programs including Detroit Means Business and Motor City Match. Over the past year, I’ve grown program social media audiences by 34% to 48.7K followers, increased impressions by 65% to over 1 million, and achieved an average engagement rate of 9.8%, well above industry benchmarks. I advise senior leadership on media strategy and external messaging, develop press materials and manage stakeholder communications to ensure alignment across teams. I also supervise the stakeholder engagement specialist, produce data-driven marketing reports and coordinate cross-functional efforts to strengthen outreach, drive investment and elevate Detroit’s small business ecosystem.
Jan. 2019 -
Feb. 2023
Operations Manager
Liz in Detroit
I oversaw daily operations for a top-producing real estate team, managing budgets, administrative tasks and an average of 12–15 monthly transactions, contributing to approximately $10M in annual sales. I planned and executed digital and traditional marketing campaigns to promote services, designed promotional materials, managed advertising, and maintained a strong online presence through the company website and social media. I managed www.lizindetroit.com (WordPress) from 2019 to 2023, establishing the brand’s digital voice and content strategy. I also launched the “Property Tours with Liz” video series and led CRM organization to streamline client communications. Through strategic partnerships with title companies, lenders and vendors, I ensured seamless transactions and reliable support. I regularly monitored sales performance, marketing ROI and lead generation efforts; refining strategies based on data insights. In 2023 alone, Facebook reach increased to 101.9K (up 15.3%) and Instagram reach grew to 23.8K (up 21.5%), all on a modest monthly budget of $30.
March 2016 -
Sept. 2019
Contract Content Writer
Social Joey
Created high-quality social media content for platforms including Facebook, Instagram, Twitter and LinkedIn, supporting the branding and marketing goals of over 30 clients. Wrote posts, captions, articles and other formats using SEO best practices to enhance online visibility. Maintained consistent messaging across platforms while adhering to each client’s brand guidelines. Managed content calendars, scheduled posts and ensured timely delivery. Adapted content across a range of industries, tailoring messaging to engage diverse target audiences while maintaining quality and relevance.
Social Media Manager
Milo Detroit
Oct. 2017 -
Oct. 2018
Managed client accounts across all social media platforms for a digital advertising agency, ensuring timely and effective customer service. Maintained close communication with clients to understand their brand identity, goals and target audiences, ensuring all content aligned with their vision. Collaborated with clients and internal teams to develop social media strategies, including content themes, platform selection and audience targeting. Wrote tailored content for various digital marketing efforts, maintaining consistency with brand tone and messaging. Supported the planning and execution of paid advertising campaigns, helping allocate budgets, create targeted ads, and optimize performance for maximum impact.
Journalist
Cleveland Daily Banner
Jan. 2013 -
Oct. 2017
Wrote and published over 1,200 community news stories, sports stories and features from 2013 through 2017. Earned multiple Tennessee Press Association awards between 2014 and 2017, including first place for feature writing. Conducted in-depth research and interviews to produce accurate, compelling stories. Built and maintained strong relationships with sources, community members, and local leaders across sectors to stay informed on developments and cultivate trust for news coverage.
Education
2006-2010
Lee University |
Bachelor’s Degree
I hold a Bachelor's degree in Communications with a focus on Journalism and a minor in History.
What I Do
With a background that bridges journalism, digital marketing and economic development, I specialize in crafting strategic communications that connect communities, grow brands and drive measurable impact. Here’s how I help organizations reach their goals:
Digital Marketing & Strategy
I develop and manage digital campaigns that get results, blending creativity with data to reach the right audiences at the right time.
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Strategic campaign planning and execution (organic + paid)
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Social media management across Facebook, Instagram, LinkedIn, X/Twitter and YouTube
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SEO-optimized content creation to increase visibility and engagement
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Performance tracking, analytics reporting, and campaign optimization
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Email marketing and audience segmentation
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Editorial calendars and content planning
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Strategic Communications
I help organizations shape their message, align their voice and engage the public with purpose and clarity.
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Message development and brand voice consistency
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Press releases, media advisories and briefing materials
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Executive-level communications advising
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Internal and external stakeholder alignment
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Crisis messaging and community outreach
Storytelling & Content Creation
From long-form features to short-form social videos, I create content that builds trust and sparks engagement.
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Community-centered storytelling and impact narratives
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Social media copywriting, blogs and video scripts
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Real estate marketing content and property storytelling
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Visual content ideation for campaigns and series
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Cross-Functional Collaboration
I work across sectors to ensure unified messaging, successful program execution, and deeper community connections.
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Partner and stakeholder engagement across government, nonprofit, and business sectors
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Event promotion and small business support campaigns
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Cross-departmental coordination and project leadership
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Tools & Platforms
Fluent in today’s most effective marketing and content platforms.
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WordPress, Wix, Canva, Capcut, Smartsheet
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Google Workspace, Microsoft Office
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Meta Business Suite, Hootsuite, Sprout Social
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Google Analytics (GA4), Google Tag Manager
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Mailchimp, Constant Contact
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CRM tools like HubSpot